A stand design for an 6m x 3m open one side plot. This plot was situated design at the end of a flight of escalators. As the visitors to the show reached the top, all they would potentially see was the back of Reuters’ stand. We removed the back of the stand to create two windows, as the visitors reached the top of the escalators, they could see into the stand. The design used back lit curved side cheeks, a 42” plasma and cupboards. The stand was produced in very simple white colours using the company branding on doubled sided back fascias.